The US owner of Eskimo Pie ice cream will change the product name and marketing because it is derogatory, according to CNN. Foneri Finland, the Finnish company that makes Eskimo ice cream, is expected to follow suit.
“We are committed to being a part of the solution on racial equality, and recognize the term is derogatory,” Elizabell Marquez, head of marketing for parent company Dreyer’s Grand Ice Cream, was quoted as saying in a statement.
Foneri Finland, which produces Eskimo ice cream, said that a name change under consideration for the Finnish ice cream brand name, according to Yle.
“We have identified the issue very thoroughly and it is presently under study [to change the brand name],” said marketing manager Minna Brunberg, who added that social equality is an important value of the company.
While the term “Eskimo” was substituted for Inuit a while back, we don’t go around in Finland, calling the Sámi, “Lapps.”
It’s common respect and such old names that are the product of colonialism and racism.
White supremacy is a bully to put it lightly and does not care if you like what they may call a group. They always do so without permission because they have no respect for the group.
In Finland, we should not be surprised that the Islamophobic Perussuomalaiset (PS)* party are the ones crying foul about the issue.
PS parliamentary group leader Ville Tavio tweeted that there are also plans in Finland to change the name of the ice-cream brand because it is derogatory.
“The green-lefts are for certain elated,” he tweeted.
