Video clips published by a program managed by the Diaconia University of Applied Sciences (DIAK) a privately owned university whose main shareholders are church foundations and institutions, launched a video with Finnish celebrities who were seeking jobs with Roma surnames.
The videos, in which Tuomas Enbuske and Jari Sarasvuo appear among two other women, tell us something that the Roma have known for hundreds of years: discrimination and social exclusion. Both persons in the video appear surprised, even disappointed when nobody called them back for a job interview.
While these types of campaigns are good, they fall short fall short in providing us with tools and steps on how o challenge and eradicate such a serious social ill.
Why didn’t Enbuske and Sarasvuo ask why our response as a society to discrimination is so weak? Why aren’t there enough resources and, most importantly, the will to tackle such social ills?
Moreover, I do not see Enbuske and Sarasvuo as champions of anti-discrimination who understand the role of cultural diversity in our society.
Enbuske, who has hosted television talk shows, has invited some of the most questionable racists on his show like James Hirvisaari, a former MP convicted for ethnic agitation, and people like Lenita Airisto, who scolded a Somali woman on his show that “you have come to my country, Finland is my country, and has taken you in with open arms…”
In one of his TV talk shows, Enbuske had to take down the headline and was reprimanded in 2015 by the Council for Mass Media (JSN). The questionable headline, which labelled all Somalis as “rapists,” posted by a subcontractor that MTV3 uses to advertise their programs.
Tuomas Enbuske
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