Geo-branding is a serious thing. It is particularly serious when people from other geographic areas decide to brand yourgeographical area and the people in it, the way they see fit and the way that fits their purposes. No other country, region or continent, I’d argue, suffers from other peoples’ nonsense as much as the continent of Africa. Actually, the reason why people generally and casually talk about Africa as one place is because of what Nigerian-American author C. P. Eze refers to as “their geo-branding war”.
